Goran Babarogic Product UX Designer

Hi, I'm Adith. I design systems that move fleets, insure risk, and run the enterprise platforms behind them

Hi, I'm Adith. I design systems that move fleets, insure risk, and run the enterprise platforms behind them

Six years designing for fleets, drivers, and the teams that keep them running - where design changes how things work, not just how things look.


I also launch brands and products from zero, most recently as a co-founder at Authentick.

Six years designing for fleets, drivers, and the teams that keep them running - where design changes how things work, not just how things look.

I also launch brands and products from zero, most recently as a co-founder at Authentick.

Six years designing for fleets, drivers, and the teams that keep them running - where design changes how things work, not just how things look.


I also launch brands and products from zero, most recently as a co-founder at Authentick.

Selected work

Selected work

Nova: AI That Fleets Actually Talk To

An AI feature that moved markets. Cited in analyst reports as a reason to be bullish on Element's stock trajectory.

Adoption

+8%

Ship time

2 weeks

Nova: AI That Fleets Actually Talk To

An AI feature that moved markets. Cited in analyst reports as a reason to be bullish on Element's stock trajectory.

Adoption

+8%

Ship time

2 weeks

Building the First AI Claims Agent in US Insurance

AI-powered claims agent in US auto insurance. 48 hours to prototype, six months to production.

Work hours reduced

50+

Driver satisfaction score

4.5/5*

AI Claims Voice Agent

The first AI-powered claims agent in US auto insurance. 48 hours to prototype, six months to production.

Claim handling time

-45%

Driver satisfaction

4.5/5*

Redesigning Whatfix's Product Suite

Whatfix's products felt different on every workflow it touched. I fixed it as a side project then built the case that got a team permanently assigned to keep it that way.

Premium UX Template for Framer

Conversion Rate

12%

Ship time

4.8*

Redesigning Whatfix's Product Suite

Whatfix's products felt different on every workflow it touched. I fixed it as a side project then built the case that got a team permanently assigned to keep it that way.

Premium UX Template for Framer

Adoption

150%

Ship time

2 weeks

Building a Design Function From Zero

Stepped into a leaderless design team at a 70-person startup. Left it with a system, a process, and a seat at the table.

Process adoption

65%*

Form build time

-13%


Building a Design Function From Zero

Stepped into a leaderless design team at a 70-person startup. Left it with a system, a process, and a seat at the table.

Process adoption

65%

Form build time

-13%

Selected work

Experience

Senior product designer

Senior product designer

Oct 2025 – Present

Oct 2025 – Present

Co-founder / Everything design

Co-founder / Everything design

Jun 2025 – Feb 2026

Jun 2025 – Feb 2026

Senior product designer

Senior product designer

Aug 2024 – Aug 2025

Aug 2024 – Aug 2025

Senior product designer

Senior product designer

Jul 2021 – Aug 2024

Jul 2021 – Aug 2024

Groundup

Groundup

Groundup

Product designer

Product designer

Jun 2020 – Jun 2021

Jun 2020 – Jun 2021